Mobile marketing, also known as wireless marketing, is marketing through a mobile device, commonly a cell phone (or a smartphone). It is carried out by distributing advertisements or product promotions to customers over wireless networks. A great advantage of it is that the customer keeps his mobile phone close to him all day long and so there is a high probability for him to view your ad. This form of marketing originated recently and is becoming popular due to the affordability of wireless data transfer. You too profit from it. We will tell you how.
Form a customer base:
Collect the phone numbers and e-mail addresses of your customers as well as the people who can become your potential customers. Sort out the products that each individual will be interested in.
Though considered a bit old, SMS marketing is still a popular way of mobile advertising. Create a simple advertisements send the SMS to your customers. You can only give basic information in simple text format. It is the cheapest and quickest form of mobile marketing and also makes you reach the customers who are using basic mobile phones. Provide a short code in the SMS for the users to create subscriptions to your brand.
Create an MMS with a slideshow of your products and services. Use interesting pictures, audio, video and text to describe your brand.
A large number of internet users are migrating from computers to the mobile devices like smartphones. To tap this market, create a simple mobile app for the smartphone users through which you can keep updated about your brand services through notifications. Several apps like ‘PayPal for Android are reaching their target customers very well, customer queries are attended with pay pal contact.
If you already have a full-fledged website for your business, optimize it for the mobile users. Maintain a simpler version of it that can easily be accessible on the mobile devices. Also, ensure that the size of the site is not too much as it will take more time to download on to the customer’s phone. This can be done by the minimal usage of Flash, scripting and media files.
Just like in the case of normal internet search, the mobile search requires you to use the frequently-searched-for keywords in your site for better rankings given by search engines.